Hot on the heels of discussions about Pharma and digital media – GSK has recently launched a corporate blog More Than Medicine. They aren’t the first Big Pharma to do so, Johnson & Johnson is also present in the blogosphere with JNJ BTW.
The idea behind the blogs is to create a more comfortable dialogue between these large overarching organisations and the end-product consumers (i.e. you and me).
J&J: “Everyone else is talking about our company, so why can’t we?”
GSK: “Our goal is to encourage an open, productive discussion about a range of topics .. that doesn’t sound like it’s written in ‘legalese’.”
Already GSK has been called out for having pseudonymous bloggers – but while it might somewhat detract from their claim to broad openness, it’s hardly a rare thing amongst bloggers (ummm… does yours truly qualify?*) Relationships don’t have to be built up on a first name basis.
Already the two blogs have very different styles, and showcase positive ways in which Pharma can successfully harness this new media. Read the rest of this entry »