Ben Goldacre brings some ass kicking over some ass shaking to dodgy PR masquerading as science.
The PR company tried to get Ben to sponsor clearly rigged survey results. He declined sure enough. When the results were posted, and the new “sponsor” pointed out its innacuracy and shoddiness, Ben published a back story. The PR company then shot back that Ben didn’t have the whle story. They still haven’t got back to Ben to fill him on in the “full development of the story”. Ben does have all the original emails though. The only development I can see is they changed their minds from Beyonce to Jessica Alba on whose booty they wanted to say shakes best.